“Always stick to what makes you weird, odd, strange, different. That’s your source of power.” — Robert Greene
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
I want to be different. If everyone is wearing black, I want to be wearing red.
Of course when we put our kids in the same schools with thousand of other kids where they are expected to do the same things and behave in the same way they tend to be similar to the other kids and of course easily replaceble